GoPro

Also known as GoPro, Inc., Woodman Labs, Inc.

GoPro, Inc. (marketed as GoPro or as goPRO) is an American technology company founded in 2002 by Nick Woodman. It manufactures action cameras and develops its own mobile apps and video-editing software. GoPro cameras are widely used for adventure sports, travel recording, and outdoor activities. Founded as Woodman Labs, Inc, the company is based in San Mateo, California.

Key facts

Company.name: GoPro, Inc.
Company.logo: GoPro logo light.svg
Company.former_names: Woodman Labs, Inc.
Company.type: Public
Company.founder: Nick Woodman
Company.location_city: San Mateo, California
Company.area_served: Worldwide
Company.revenue: (2024)
Company.operating_income: − (2024)
Company.net_income: − (2024)
Company.assets: (2024)
Company.equity: (2024)
Company.num_employees

~56 min read

Article

56 sections

Contents

History
Corporate actions
Marketing strategy
2014 IPO (stock launch)
Product lines
HERO cameras
GoPro KARMA & GoPro KARMA Grip
GoPro 360° cameras
Accessories
Video editing
Products
HERO cameras
35 mm
Digital (1st gen)
Digital HERO
Digital HERO3
Digital HERO5
Wide HERO
HD (2nd gen)
HD HERO
HD HERO 960
HD HERO2
HERO3 (White/Silver/Black)
HERO3+ (Silver/Black)
HERO4 (Silver/Black)
HERO (2014)
HERO+LCD
HERO Session
HERO+
HERO5
HERO6
HERO (2018)
HERO7
HERO8
HERO9
HERO10
HERO11
HERO12
HERO13
HERO (2024)
GoPro Karma Drone
Multiple-lens and synchronized cameras
3D HERO and Dual HERO
Odyssey
Omni
Fusion
MAX
MAX (2025)
MAX 2
Chips
GoPro GP1
GoPro GP2
HERO Black (2018-2024)
See also
References
External links

It developed a quadcopter drone, Karma, released in October 2016, but discontinued it after two years. In January 2018, the company hired JPMorgan Chase to pursue the option of selling the company. However, a month later, the CEO denied this. GoPro has continued its business of manufacturing action cameras.