Havaianas
Sign in to saveHavaianas (stylized in all lowercase) is a Brazilian brand of flip-flop sandals created and patented in 1962. The brand was founded by Brazilian manufacturer Alpargatas S.A. Inspired by the hybrid Hawaiian and Japanese zori sandals popularized in Hawaii, there are claims that Havaianas were the first mass-produced flip-flops made out of rubber, but this claim is false, the first mass-produced flip-flops made of rubber, were produced in Hawaii in the late 1920’s or early 1930’s and is possibly where the creators of the Havaiana brand got the idea. The name Havaianas is derived from the feminine
Key facts
- Brand.name
- Havaianas
- Brand.logo
- Havaianas brand logo.png
- Brand.image
- 2023 Japonki Havaianas (1).jpg
- Brand.producttype
- Flip-flops
- Brand.currentowner
- Alpargatas S.A.
- Brand.country
- Brazil
via Wikipedia infobox
Article
8 sectionsContents
- History
- Beginning
- Marketing techniques
- Brand identity and extension
- Present
- References
- External links
- {{No more links}} ====
Havaianas (stylized in all lowercase) is a Brazilian brand of flip-flop sandals created and patented in 1962. The brand was founded by Brazilian manufacturer Alpargatas S.A. Inspired by the hybrid Hawaiian and Japanese zori sandals popularized in Hawaii, there are claims that Havaianas were the first mass-produced flip-flops made out of rubber, but this claim is false, the first mass-produced flip-flops made of rubber, were produced in Hawaii in the late 1920’s or early 1930’s and is possibly where the creators of the Havaiana brand got the idea. The name Havaianas is derived from the feminine form of the Portuguese word for "Hawaiians", the name was chosen as homage to the popular vacation destination of Hawaii, where rubber flip-flops originated.
Some iconic design features of Havaianas flip flops are the Greek artistic pattern found along the strips, the rice grain pattern engraved in the sole, and the flat rectangular brick layer pattern of the outer sole. With time Havaianas have become a symbol of Brazilian culture, being associated with the country's vibrant and carefree lifestyle, and are often worn casually, especially in beach and summer settings.