
iamamiwhoami ( ) is a Swedish electronic music and audiovisual project with ARG elements led by singer-songwriter Jonna Lee in collaboration with producer Claes Björklund. Since 2009, the project has released a series of audiovisual works on their YouTube channel, which has garnered an international following. Visual collaborators include Swedish director Robin Kempe-Bergman (until 2013) and the visual collective Wave, which comprises Lee and cinematographer John Strandh, along with former member Agustín Moreaux.
via Wikipedia infobox
iamamiwhoami ( ) is a Swedish electronic music and audiovisual project with ARG elements led by singer-songwriter Jonna Lee in collaboration with producer Claes Björklund. Since 2009, the project has released a series of audiovisual works on their YouTube channel, which has garnered an international following. Visual collaborators include Swedish director Robin Kempe-Bergman (until 2013) and the visual collective Wave, which comprises Lee and cinematographer John Strandh, along with former member Agustín Moreaux.
The project's initial anonymous videos spread virally, leading to a significant cult following. In 2010, Lee founded a record label, , to manage the project's releases. One video, titled "y", gained over 68 million views by October 2023, partly due to its unique position as the first link returned by Google if the word "youtube" is not fully typed into the browser.
Discovered by embedding cosine similarity (sentence-transformers MiniLM, 384-dim).