K-Beauty

thumb|K-Beauty Expo Korea K-beauty () is an umbrella term for skincare products that are derived from South Korea. K-beauty gained popularity worldwide, especially in East Asia, Southeast Asia, South Asia, and the Western world, and focuses on health, hydration, and an emphasis on brightening effects.

thumb|K-Beauty brand, Tonymoly Although the focus for these beauty products is on skin aesthetics such as health, hydration, and luminous textured skin, glowing "glass skin" is favored by South Koreans. Rather than having layers of foundation, it is preferred to have a lengthy skincare regimen with a focus on toning and clarifying. Various natural ingredients are utilized in creating these products in addition to the numerous steps involved in a skincare routine. The skincare and cosmetics industry continues to lead the way in terms of economic gain, as displayed by the growth and expansion of Korean skincare domestically and internationally. The history of Korean skincare has influenced the standards for the ideal beauty and skincare routine which have become engrained into Korean norms over time. The result of which has led to several controversies and movements against harmful and rigid beauty standards set upon the Korean people.