KitchenAid
Sign in to saveKitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Manufacturing Company to produce stand mixers; the H-5 is the first model that was introduced. The company faced competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines.
Key facts
- Brand.name
- KitchenAid
- Brand.logo
- Kitchenaid_logo.svg
- Brand.type
- Kitchenware
- Brand.currentowner
- Whirlpool Corporation
- Brand.origin
- United States
- Brand.introduced
- by Hobart Corporation
- Brand.related
- Whirlpool Corporation (Appliances)Lifetime Brands, Inc. (gadgets)Meyer Corporation (cookware & bakeware)
- Brand.markets
- International
- Brand.previousowners
- Hobart Corporation(1919-1986)
- Brand.ambassador
- Whirlpool Corporation (Appliances)Lifetime Brands, Inc. (gadgets)Meyer Corporation (cookware & bakeware) <!-- Infobox does not support the following parameter:
- Brand.manufacturer
- Whirlpool Corporation (Appliances)Lifetime Brands, Inc. (gadgets)Meyer Corporation (cookware & bakeware) -->
- Brand.tagline
- For the way it's made.
via Wikipedia infobox
Key dates
- Inception
- 1 January 1919
via Wikidata · CC0
Wikidata facts
- Instance of
- brand
- Subclass of
- home appliance
- Owned by
- Whirlpool
- Manufacturer
- Whirlpool
- Official website
- www.kitchenaid.com
- Image
- White KitchenAid mixer (KSM150PSWH).jpg
Show 1 more fact
- P1269
- mixer
via Wikidata · CC0
Article
5 sectionsContents
- History
- Design and manufacturing
- Food and retail expansion
- References
- External links
KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Manufacturing Company to produce stand mixers; the H-5 is the first model that was introduced. The company faced competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines.
The brand was also widely known for its dishwashers, the second product line introduced in 1949. A late 1980s promotional campaign on the back of an expansion by retailer Williams Sonoma saw brand awareness double in three years.