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Lazada Group
Lazada Group (; t/a Lazada) is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers as of November 2014, and 50 million annual active buyers as of September 2019.
Key facts
- Company.name
- Lazada Group
- Company.logo_caption
- Logo used since 2019
- Company.image
- Lazada One 20250118 RSKY.jpg
- Company.image_caption
- Lazada One, Bras Basah - Lazada's regional headquarters of Singapore
- Company.type
- Subsidiary
- Company.industry
- E-commerce
- Company.founder
- Maximilian Bittner
- Company.location_city
- Bras Basah, Singapore
- Company.area_served
- Southeast Asia, except Laos, Cambodia, Brunei, Myanmar and East Timor
- Company.owner
- Alibaba Group
- Company.key_people
- Jiang Fan (Group Chairman)James Dong (Group CEO)Lucy Peng (Executive Chairwoman)
- Company.services
Article
10 sectionsContents
- History
- Financing
- Leadership changes
- Controversies
- Counterfeit products
- LazEarth
- Boycott by the Royal Thai Army
- See also
- References
- External links
Lazada Group (; t/a Lazada) is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers as of November 2014, and 50 million annual active buyers as of September 2019.
Backed by Rocket Internet, Maximilian Bittner founded Lazada in 2012 as a marketplace platform that sells inventory to consumers from its own warehouses. Lazada modified its business model the following year to allow third-party retailers to sell their products on its platform too. The marketplace accounted for 65% of the company's sales in 2014.