LenovoEMC

Iomega Corporation (later LenovoEMC) was a company that produced external, portable, and networked data storage products. Established in the 1980s in Roy, Utah, United States, Iomega sold more than 410 million digital storage drives and disks, including the Zip drive floppy disk system. Formerly a public company, it was acquired by EMC Corporation in 2008, and then by Lenovo, which rebranded the product line as LenovoEMC, until discontinuation in 2018.

== History == Iomega started in Roy, Utah, U.S. in 1980, with the original founders Jerome Paul Johnson, David Bailey, and David Norton. Its headquarters were moved to San Diego, California in 2001. For many years, it was a significant name in the data storage industry. Iomega's most famous product, the Zip drive, offered relatively large amounts of storage on portable, high-capacity floppy disks. The original Zip disk's 100 MB capacity was a huge improvement over the decades-long standard of 1.44 MB standard floppy disks. The Zip drive became a common internal and external peripheral for IBM-compatible and Macintosh personal computers. However, Zip drives sometimes failed after a short period, which failure was commonly referred to as the "click of death." This problem, combined with competition from CD-RW drives, caused Zip drive sales to decline dramatically, even after introducing larger 250 MB and 750 MB versions. Iomega eventually launched a CD-RW drive.