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EntityQ39809· pop 125· linked from 3,965 articles

marketing

Also known as mktg, PR, public relations, publicity, communications, promotion, sales, market research

thumb|Steve Jobs's marketing skills have been credited for reviving [[Apple Inc. and turning it into one of the most valuable brands.]]

AI overview

Marketing is the process of promoting and selling products or services to customers, which involves skills like creating brand awareness and demonstrating value. It matters because effective marketing can significantly impact a company's success, as seen when strong marketing helped revive Apple Inc. and make it one of the world's most valuable brands.

AI-generated from the Wikipedia summary — may contain errors.

Research

249,316 papers

Marketing fundamentals.ReviewOccupational medicine (Philadelphia, Pa.) · 2001Redmond WH
Is laughter the best marketing? Why this is the wrong question.ReviewCurrent opinion in psychology · 2023Do SF, Warren CDOI: 10.1016/j.copsyc.2023.101694
Spice Production, Marketing, and Value Chain in Ethiopia.ReviewTheScientificWorldJournal · 2024Wondimnew ADOI: 10.1155/2024/5211327
Operationalizing strategic marketing.ReviewNLN publications · 1989Chambers SB
[The marketing analysis of plastic surgery market in Russia].ReviewProblemy sotsial'noi gigieny, zdravookhraneniia i istorii meditsiny · 2020Voblaya IN, Koroleva NV, Moreeva EGDOI: 10.32687/0869-866X-2020-28-2-227-233
Marketing to the marginalised: tobacco industry targeting of the homeless and mentally ill.ReviewTobacco control · 2005Apollonio DE, Malone REDOI: 10.1136/tc.2005.011890
Demonstrating marketing accountability.Health marketing quarterly · 2008Gombeski WR Jr, Britt J, Taylor J et al.DOI: 10.1080/07359680802135617
Social marketing of water and sanitation products: a systematic review of peer-reviewed literature.Social science & medicine (1982) · 2014Evans WD, Pattanayak SK, Young S et al.DOI: 10.1016/j.socscimed.2014.03.011

via PubMed

~32 min read

Encyclopedic overview

28 sections

Contents

Definition
Concept
B2B and B2C marketing
B2B marketing
B2C marketing
C2B marketing
C2C marketing
Differences in B2B and B2C marketing
Marketing management orientations
Marketing plan
The marketing mix
The 4Ps
Outline
Criticisms
Modifications and extensions
The 4Cs
Outline
Environment
Research
Segmentation
Product life cycle
Ethics
See also
Types of marketing
Marketing orientations or philosophies
References
Bibliography
External links