Marko Asmer

Recent publications · Crossref

5 total works indexed

1. A new criterion for assessing discriminant validity in variance-based structural equation modeling

   · 2014 · cited 28,037x

2. When to use and how to report the results of PLS-SEM

   · 2019 · cited 19,757x

3. PLS-SEM: Indeed a Silver Bullet

   · 2011 · cited 15,791x

4. Partial least squares structural equation modeling (PLS-SEM)

   · 2014 · cited 8,221x

5. Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

   · 2021 · cited 7,513x

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