Marlboro
Sign in to saveMarlboro (, ) is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US. The brand was introduced in 1924, initially marketed towards women before it evolved towards men during the 1950s. Marlboro would eventually become one of the world's most valuable brands and best-selling products, and it was widely known for its advertising featuring the Marlboro Man, a fictional cowboy.
Key facts
- Brand.name
- Marlboro
- Brand.logo
- 170px|Marlboro with red rooftop logo as used by Altria and Philip Morris International
- Brand.producttype
- Cigarette
- Brand.origin
- United States
- Brand.tagline
- "Mild As May", "Come to where the flavor is. Come to Marlboro country" (1966), "You get a lot to like with a Marlboro", "You Decide", "Pursue Flavor"
- Brand.footnotes
- Carcinogenicity: IARC group 1
via Wikipedia infobox
Article
23 sectionsContents
- History
- Advertising
- Post-Tobacco Master Settlement Agreement
- Sport sponsorship
- Formula One
- GP2
- Grand Prix motorcycle racing
- Superbike World Championship
- CART/IndyCar
- 24 Hours of Le Mans
- Masters of Formula 3
- World Rally Championship
- Australian touring car racing
- IMSA SportsCar
- Badminton
- Products
- International cigarette varieties
- Marlboro in Canada
- Morley
- See also
- References
- Further reading
- External links
Marlboro (, ) is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US. The brand was introduced in 1924, initially marketed towards women before it evolved towards men during the 1950s. Marlboro would eventually become one of the world's most valuable brands and best-selling products, and it was widely known for its advertising featuring the Marlboro Man, a fictional cowboy.
Today, Marlboro continues to be one of the largest brands of cigarettes. Marlboro's largest cigarette manufacturing plant is located in Richmond, Virginia. In Canada, a separate product using the Marlboro brand is owned and manufactured by Imperial Tobacco Canada, while the international product is distributed in Canada by a unit of PMI under the name "Rooftop". Also in India, a separate Marlboro product is made and marketed by Godfrey Phillips India.