The McFIT LLC is Germany's largest fitness studio chain in terms of membership. Across Europe, it has more than 250 studios in Germany, Austria and Italy. The company previously also operated studios in Poland and Spain. McFit is a brand of the German RSG Group, whose headquarters are in Schlüsselfeld and Berlin, Germany.
The McFIT LLC is Germany's largest fitness studio chain in terms of membership. Across Europe, it has more than 250 studios in Germany, Austria and Italy. The company previously also operated studios in Poland and Spain. McFit is a brand of the German RSG Group, whose headquarters are in Schlüsselfeld and Berlin, Germany.
== History == McFit was founded in 1996 by Rainer Schaller. In the 1990s, he had the idea of opening a discount fitness studio. The goal was to make fitness accessible to everyone at a low monthly fee. The first McFit studio opened in 1997 in the Franconian university town of Würzburg in a converted industrial hall covering an area of around 700 square meters. In the following years, further locations opened in the Ruhr area and Berlin. In 2006, McFit became Germany's largest fitness studio chain in terms of number of members, with almost half a million. In 2007, in addition to the registered headquarters in Schlüsselfeld, another company headquarters was established in the German capital Berlin, where marketing, PR, creative and fitness were concentrated. In the same year McFit took over its most important competitor Fit24 in Germany. In 2008, the 100th studio in Germany opened in Munich, and brothers Wladimir and Vitali Klitschko promoted McFit as celebrity ambassadors over a five-year period. McFit became known to the broad public by sponsoring various TV formats and sporting events that were organized together with moderator Stefan Raab in German TV channel Pro7.
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