EntityQ1107958· pop 12· linked from 22 articlesmental accountingSign in to saveConsumer behaviour modelConnectionsdecision makingEntityInternational Standard Book NumberEntityeconomyEntitydigital object identifierEntityInternational Standard Serial NumberEntitycredit cardEntityGeneral MotorsEntityOCLC, Inc.EntityQ180686EntityJSTOROrganizationbibcodeEntityRichard ThalerEntityQ229883Entityeconomic valueEntitybehavioral economicsEntityutilityEntitypublic policyEntitycognitive biasEntityPeter DiamondEntitymarket failureEntityCategoriesBehavioral finance