Metersbonwe Group (), marketed as Meters/bonwe is China's leading casualwear apparel company. Metersbonwe opened its first store in Wenzhou on April 22, 1995. By the beginning of 2007, the company operated around 1,800 stores across China and had over 5,000 employees. In 2006 the Group's retail sales exceeded RMB 4 billion, making Metersbonwe the largest casualwear retail brand in the country. The company targets 18- to 25-year-old male and female consumers. Their corporate slogan is "Be Different" (不走寻常路).
Metersbonwe Group (), marketed as Meters/bonwe is China's leading casualwear apparel company. Metersbonwe opened its first store in Wenzhou on April 22, 1995. By the beginning of 2007, the company operated around 1,800 stores across China and had over 5,000 employees. In 2006 the Group's retail sales exceeded RMB 4 billion, making Metersbonwe the largest casualwear retail brand in the country. The company targets 18- to 25-year-old male and female consumers. Their corporate slogan is "Be Different" (不走寻常路).
==History== Metersbonwe was created by President and Founder, Zhou Chengjian. In the early 1990s he ventured to Wenzhou after borrowing 200,000 yuan (US$24,691). He worked everyday selling clothes in the daytime and tailoring clothes in the evening. In 1992 he tailored thousands of winter coats for other factories and started to make enough to build his own brand.
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