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Mevius
Sign in to save, previously called , is a Japanese brand of cigarettes, owned and manufactured by Japan Tobacco (JT).
Key facts
- Brand.name
- Mevius
- Brand.logo
- Mevius cigarettes logo.png
- Brand.type
- Cigarette
- Brand.currentowner
- Japan Tobacco
- Brand.origin
- Japan
- Brand.introduced
- (As Mild Seven)
- Brand.markets
- See Markets
- Brand.footnotes
- Carcinogenicity: IARC group 1
via Wikipedia infobox
Article
16 sectionsContents
- History
- Controversy
- Counterfeit Mild Sevens from North Korea
- Mild Sevens recalled due to faulty filter
- JTI Korea pays Instagram users to promote Mevius
- Controversy over using tobacco leaves near Fukushima
- Sport sponsorship
- Formula 1
- Other sports
- Marketing
- Markets
- In popular culture
- See also
- Bibliography
- References
- External links
, previously called , is a Japanese brand of cigarettes, owned and manufactured by Japan Tobacco (JT).
==History== thumb|Mevius store pictured in 2015 Mevius was launched in 1977 under the name Mild Seven and was intended to be a mild version of the Seven Stars brand. It was launched overseas, again as Mild Seven in 1981, and was the first brand with a charcoal filter in an American blend in Japan. Initially it was intended to treat Mild Seven similarly to Seven Stars, but Japan Tabacco (JT) changed the F1 participation brand from Cabin (another Japanese brand owned by JT) to Mild Seven in 1994, and the vertical blue left side of the white background was changed to a belt design. At the time, the advertising slogan "The blue world of Mild Seven" was used in television commercials, and after that blue became the colour of choice for the brand.