Miniso
Sign in to saveMINISO Group Holding Limited (), trading as MINISO is a Chinese retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware featuring IP design. Founded in 2013 by Ye Guofu, its headquarters are in Haizhu District, Guangzhou. In 2025, the company's sales revenue reached $2.45 billion. In March 2019, MINISO began a collaboration with Marvel Entertainment to sell its branded products.
Key facts
- Company.name
- MINISO Group Holding Limited
- Company.logo
- Miniso 2023.svg
- Company.logo_size
- 100px
- Company.image
- Pink theme store in UK.png
- Company.image_size
- 300px
- Company.image_caption
- A MINISO retail store in London, England
- Company.trading_name
- MINISO
- Company.native_name
- 名创优品
- Company.type
- Public
- Company.industry
- Variety store
- Company.revenue
- US$2.45 billion
- Company.revenue_year
- FY2025
- Company.area_served
- Worldwide
- Company.location_city
- Guangzhou, Guangdong
- Company.location_country
- China
via Wikipedia infobox
Article
12 sectionsContents
- History
- Global expansion
- Intellectual property concerns
- Copycat controversy
- Copyright infringement
- Finances
- Marketing
- Social responsibility
- Awards
- Gallery
- References
- External links
MINISO Group Holding Limited (), trading as MINISO is a Chinese retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware featuring IP design. Founded in 2013 by Ye Guofu, its headquarters are in Haizhu District, Guangzhou. In 2025, the company's sales revenue reached $2.45 billion. In March 2019, MINISO began a collaboration with Marvel Entertainment to sell its branded products.
MINISO has expanded outside of the Chinese market and operates over 7,000 stores including designer toy brand – TOPTOY stores and 6,868 MINISO stores in Asia, Europe, Oceania, Africa, North America, and South America. Sustainalytics and Morningstar ESG risk rating rank MINISO as "Low Risk".
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2020 initial public offeringsChinese brandsChinese companies established in 2013Companies based in GuangzhouCompanies listed on the New York Stock ExchangeCompanies that have entered administration in AustraliaCompanies that have filed for bankruptcy in CanadaCompanies that have filed for bankruptcy in the NetherlandsRetail companies established in 2013Retail companies of ChinaVariety stores