Skip to content
Miniso
CompanyQ20732498· pop 20· linked from 118 articles

MINISO Group Holding Limited (), trading as MINISO is a Chinese retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware featuring IP design. Founded in 2013 by Ye Guofu, its headquarters are in Haizhu District, Guangzhou. In 2025, the company's sales revenue reached $2.45 billion. In March 2019, MINISO began a collaboration with Marvel Entertainment to sell its branded products.

Key facts

Company.name
MINISO Group Holding Limited
Company.logo
Miniso 2023.svg
Company.logo_size
100px
Company.image
Pink theme store in UK.png
Company.image_size
300px
Company.image_caption
A MINISO retail store in London, England
Company.trading_name
MINISO
Company.native_name
名创优品
Company.type
Public
Company.industry
Variety store
Company.revenue
US$2.45 billion
Company.revenue_year
FY2025
Company.area_served
Worldwide
Company.location_city
Guangzhou, Guangdong
Company.location_country
China

via Wikipedia infobox

Official website

Miniso - Winkels in Nederland

Ontdek de wereld van Miniso vol populaire collecties zoals Harry Potter, Care Bears, Lilo & Stitch, Sanrio en Hello Kitty. Van schattige knuffels tot accessoires.

miniso.nl

Link to the official site · 16,713 chars · not written by Vinony

Wikidata facts

Official name
MINISO Group Holding Limited
Revenue
2500000000
Official website
www.miniso.com
Image
Miniso branch in The Galeries 2017.jpg
Show 2 more facts
inception
2013-00-00
Commons category
Miniso
Sources (6)

via Wikidata · CC0

~17 min read

Article

12 sections
Contents
  • History
  • Global expansion
  • Intellectual property concerns
  • Copycat controversy
  • Copyright infringement
  • Finances
  • Marketing
  • Social responsibility
  • Awards
  • Gallery
  • References
  • External links

[Ga naar de inhoud](https://miniso.nl/#content)

L ife.

Gallery (6)

Connections

Categories