The name Moncler traces back to its roots: it is an abbreviation of Monestier-de-Clermont, a mountain village near Grenoble where the brand was founded by René Ramillon and André Vincent. In its early days, Moncler produced quilted sleeping bags, a lined hooded cape, and tents, designed to meet the needs of high-altitude mountain workers.
A first generation of coats are designed to protect workers from the cold at high altitudes.
French mountaineer Lionel Terray notes their strong technical performance, and the specialist line "Moncler pour Lionel Terray" is created.
That same year, Moncler's coats are chosen to equip the Italian expedition to Karakoram by mountaineers Achille Compagnoni and Lino Lacedelli.
Moncler coats are worn during a French expedition led by Lionel Terray that reaches the top of Makalu.
Moncler becomes the official outfitter of the Alaskan expeditions organized by Lionel Terray. The double duvet jacket is transformed into a lighter, more aerodynamic version that suited competitive skiing and would be the precursor to today’s iconic Moncler jacket.
For the Winter Olympics in Grenoble, Moncler becomes the official supplier of the French downhill ski team. The logo that depicted an outline of mount Aiguille, the mountain that stands behind Monestier–de–clermont, was permanently replaced by the famous cockerel.
With its unmistakable stitching and array of dazzling colors, the Moncler puffer jacket becomes a city icon and is transformed into a cult item by the youth subculture known as the 'Paninari'.
Remo Ruffini takes over the helm of Moncler and launches a global brand reset that, while remaining faithful to the brand’s roots and heritage, elevates it to a luxury positioning.
Launch of the Haute Couture Moncler Gamme Rouge women’s collection designed by Alessandra Facchinetti, and later by Giambattista Valli. Collections were known for combining Moncler’s impeccable craftsmanship with an avant-garde vision, culminating in highly-anticipated, immersive runway shows every season until 2017.
Moncler opens its first urban mono-brand boutique in Paris, followed by Milan in 2008 and New York in 2010, initiating a selective expansion strategy for its global network of directly operated boutiques.
The Moncler Gamme Bleu men’s collection is launched, unifying the brand’s audacious spirit with American designer Thom Browne’s sartorial excellence. Combining Moncler’s technical wear DNA with Browne’s tailoring expertise, the line introduced a radically innovative approach to menswear season after season until 2017.
Moncler Grenoble debuts in New York, a modern version of the original Moncler technical clothing used for both on and off the slopes, blending contemporary style with performance.
On December 16, Moncler lists on the Italian Stock Exchange S.p.A. in Milan. At the end of the first day of listing, Moncler’s share price closes at Euro 14.97 with an increase over the IPO price of 47 percent, making Moncler the most successful IPO in the European market that year.
Moncler launches Moncler Genius, an innovative creative and communication project that has redefined the brand’s impact and relevance in the digital era, through collaborations with external designers and constant dialogue and engagement with its community through monthly editorial projects and collection launches.
During London Fashion Week, Moncler unveils the new vision of Genius with an extraordinary live event, The Art of Genius, joined by a community of more than 10,000 people. Moncler Genius evolves into a platform for co-creation, teaming up with partners from multiple industries spanning art, design, entertainment, music, sport and culture and bringing new energy to the brand and a new meaning to the world of luxury.
Moncler unveils in Shanghai an immersive vision of creativity, culture, and energy, closing Fashion Week with an imaginative live show experience, The City of Genius: 10 designer neighborhoods, 10 unique experiences
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