Mooo!

"Mooo!" (often stylized in all caps as "MOOO!") is a song by American rapper and singer Doja Cat. Originally self-published exclusively as a music video on August 10, 2018, it became a viral internet meme and amassed over 578 million views. It was subsequently released as the lead single from the deluxe edition (and third overall) of her debut studio album Amala. The viral success of "Mooo!" is considered a major factor in Doja Cat's internet fame, ultimately "setting the tone for her career", despite being considered by Doja Cat herself as a "throwaway" and a "joke".

== Background and recording == Prior to the release of "Mooo!", Doja Cat had released her "moderately successful" debut studio album, Amala, in March 2018. She developed the song as an inside joke alongside her fans in early August 2018, not expecting it to go further than SoundCloud. She told Dazed, "We started it on Instagram live, just me and 60 other people, and we all had fun coming up with puns and metaphors." The lyric “I’m not a cat, I don’t say meow” is a direct reference to her ex boyfriend, amateur DJ, Whiskers Po, formerly known as Meow Whiskers Po. They ended things not long before the release of Mooo! The song was inspired by Doja Cat's cow-print costume set which she wears throughout the song's music video. She wrote and recorded the song in six hours, while in bed in the costume. Doja Cat used a sample of Wes Montgomery's "Polka Dots and Moonbeams", which producer Troy NōKA had chopped and sent to her the night before. After making a beat with the sample and recording vocals in Logic Pro, she immediately began filming the song's music video from her bedroom. According to Doja Cat, she completed the song and its video within 12.5 hours of one day.