MS NOW

Also known as MSNBC, MS NOW: My Source for News, Opinion, and the World., MSNOW

American television news channel

Key facts

Country: United States
Broadcast area: United States and Canada
Headquarters: 229 West 43rd Street New York, New York
Language: English
Picture format: 1080i HDTV (downscaled to letterboxed 480i for the SDTV feed)
Owner: Versant
Sister channels: CNBC CNBC World E! Golf Channel Oxygen USA Network
Launched: July 15, 1996 ; 29 years ago ( 1996-07-15 ) (as MSNBC) November 15, 2025 ; 6 months ago ( 2025-11-15 ) (as MS NOW)
Replaced: America's Talking (1994–1996) MSNBC Canada (in Canada)
Former names: MSNBC (1996–2025)
Website: www .ms .now
Service s

Article

MS NOW (formerly MSNBC) is an American cable news channel. Owned by Versant, the channel primarily broadcasts rolling news coverage and political commentary. Its studios are located in Versant's world headquarters at 229 West 43rd Street in New York City. It also maintains a bureau in Washington, D.C., co-located with that of former parent division NBC News, while technical operations are handled from CNBC's studios in Englewood Cliffs, New Jersey.

The channel was established in 1996 as MSNBC, a joint venture between NBC News and Microsoft (with its name being a portmanteau of "MSN" and "NBC") that encompassed the cable channel and the news portal MSNBC.com. Microsoft divested its stake in the TV channel in 2005, followed by the website in 2012; the website was subsequently rebranded as NBCNews.com, and MSNBC.com was later relaunched to focus on editorial content from the network's personalities and programming.