multimodality
Sign in to savethumb|Example of multimodality: A televised weather forecast (medium) involves understanding spoken language, written language, weather specific language (such as temperature scales), geography, and symbols (clouds, sun, rain, etc.).
Article
28 sectionsContents
- Definition
- History
- Expressionism
- Cognitive developments
- Audience
- Psychological effects
- Genre effects
- Technological effects
- Education
- Multiliteracy
- Classroom literacy
- Higher education
- Multimodal communities
- Cultural multimodality
- Multimodal academic writing practises
- Multimodal fiction
- Communication in business
- Social multimodality
- Digital applications
- Introduction of the Internet
- Accessing the audience
- Advertising
- Social media
- Gaming
- Storytelling
- Multimodal methods in social science research
- See also
- References
thumb|Example of multimodality: A televised weather forecast (medium) involves understanding spoken language, written language, weather specific language (such as temperature scales), geography, and symbols (clouds, sun, rain, etc.).
Multimodality is the application of multiple literacies within one medium. Multiple literacies or "modes" contribute to an audience's understanding of a composition. Everything from the placement of images to the organization of the content to the method of delivery creates meaning. This is the result of a shift from isolated text being relied on as the primary source of communication, to the image being utilized more frequently in the digital age. Multimodality describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources used to compose messages.