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Musical.ly

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Musical.ly (pronounced "Musically", styled as musical.ly) was a social media service headquartered in Shanghai, on which platform users created and shared short lip-sync videos. The first prototype was released in April 2014, and then after that, the official version was launched in August 2014. Through the app, users could create 15-second to 1-minute lip-syncing music videos and choose sound tracks to accompany, use different speed options (time-lapse, fast, normal, slow motion, and epic) and add pre-set filters and effects. The app also allowed users to browse popular "musers", content, tre

Key facts

Software.title
Musical.ly
Software.name
Musical.ly
Software.logo
musical.ly vector logo.svg
Software.logo caption
Logo
Software.discontinued
yes
Software.replaced_by
TikTok
Software.language count
36
Software.genre
Video sharing
Software.license
Proprietary

via Wikipedia infobox

Wikidata facts

Official website
www.musical.ly
Show 7 more facts
operating system
iOS
inception
2014-08-00
replaced by
TikTok
social media followers
23800000
distributed by
Q368215
discontinuation date
2018-11-09
business model
freemium
Sources (6)

via Wikidata · CC0

~9 min read

Encyclopedic overview

10 sections
Contents
  • History
  • Founding
  • Growth
  • Merger into TikTok
  • Features
  • Reception
  • Notable users
  • Rights, permissions and licensing
  • See also
  • References

Musical.ly (pronounced "Musically", styled as musical.ly) was a social media service headquartered in Shanghai, on which platform users created and shared short lip-sync videos. The first prototype was released in April 2014, and then after that, the official version was launched in August 2014. Through the app, users could create 15-second to 1-minute lip-syncing music videos and choose sound tracks to accompany, use different speed options (time-lapse, fast, normal, slow motion, and epic) and add pre-set filters and effects. The app also allowed users to browse popular "musers", content, trending songs, sounds and hashtags, and uniquely interact with their fans.

In June 2016, Musical.ly had over 90 million registered users, up from 10 million a year earlier. By the end of May 2017, the app had reached over 200 million users.

Excerpted from Wikipedia’s “Musical.ly” article, available under the CC BY-SA 4.0 licence.