Nelly's

Elli Sougioultzoglou-Seraidari (; 3 November 1899 – 8 August 1998), better known as '''Nelly's''', was a Greek female photographer whose pictures of ancient Greek temples set against sea and sky backgrounds helped shaped the visual image of Greece in the Western mind (or, in a critical reading, the West's visual image of Greece in the Greek mind). There has been some confusion over how exactly she should be referred to. She adopted the diminutive "Nelly" for her professional society portrait work, and its genitive, "Nelly's", was incorporated in her decorative studio stamp, but at no time did she refer to herself as Nelly's; that version of her name was popularised by newspapers at the time of her rediscovery in the 1980s. She is now increasingly referred to, more correctly, as "Elli Seraidari".

==Biography== She was born in Aidini (now Aydın), near Smyrna (now İzmir), Asia Minor. She went on to study photography in Germany under Hugo Erfurth and Franz Fiedler, in 1920-1921, before the 1922 expulsion of the ethnic Greeks of Asia Minor by the Turks following the Greco-Turkish war (1919–1922). In 1924, she came to Greece, where she adopted a naive nationalistic and conservative approach to her work. Her style coincided with the Greek state's need to produce an ideal view of the country and its people, for internal as well as external (tourism) purposes. In this respect Souyioultzoglou-Seraidari can be seen as the first Greek "national" advertiser, especially after her appointment as official photographer of the newly established Greek Ministry of Tourism.