omnichannel
Sign in to saveOmnichannel is a neologism describing a business strategy. According to Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels".
~9 min read
Encyclopedic overview
9 sectionsContents
- History
- Finance
- Government
- Healthcare
- Retail
- Conceptual distinction: Multichannel vs. Omnichannel
- Emerging trends and future outlook
- See also
- References
Omnichannel is a neologism describing a business strategy. According to Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels".
==History== "Omnis" is Latin for "every/all" and here suggests the integration of all physical channels (offline) and digital channels (online) to offer a unified customer experience.
Excerpted from Wikipedia’s “omnichannel” article, available under the CC BY-SA 4.0 licence.