is a Japanese fandom subculture popular among young people, especially young women, in which a person spends significant amounts of time and money to support an idol or favorite character, primarily as a form of fan identity. It gained popularity during the COVID-19 pandemic and has been compared to Western stan culture. The subculture and its activities have been criticized for enabling addiction and unhealthy spending, while businesses and economists see the trend as a potential avenue to revitalize Japan's economy.
is a Japanese fandom subculture popular among young people, especially young women, in which a person spends significant amounts of time and money to support an idol or favorite character, primarily as a form of fan identity. It gained popularity during the COVID-19 pandemic and has been compared to Western stan culture. The subculture and its activities have been criticized for enabling addiction and unhealthy spending, while businesses and economists see the trend as a potential avenue to revitalize Japan's economy.
== Definition == thumb|Flowers left as gifts for members of the VTuber agency [[Hololive Production.|230x230px]] The term is derived from the slang term , meaning "favorite" or "someone one supports", and , meaning "activity". One's can be anything, but are most commonly Japanese and Korean idols, anime and video game characters, actors, YouTubers (especially VTubers), and even porn stars. activities are seen as a way to show support or love to one's , often financially. has been compared to the Western phenomenon of Stan culture.
Discovered by embedding cosine similarity (sentence-transformers MiniLM, 384-dim).