EntityQ7166486· pop 9· linked from 30 articlesPepsi ChallengeSign in to saveMarketing campaign, originally versus Coke taste testConnectionsCola warsEntityUnited StatesCountryLos AngelesEntityHoustonEntityDallasEntityNew OrleansEntityCoca-ColaEntitymarketingEntitydigital object identifierEntityInternational Standard Serial NumberEntityPepsiEntityThe Coca-Cola CompanyEntityhashtagEntityPepsiCoEntityMalcolm GladwellEntityQ22908627EntityBiwabikEntityblind experimentEntityDave BarryEntitybottle capEntityCategories1975 introductionsAdvertising campaignsColaFood rivalriesMetaphors referring to food and drinkPepsiCo advertising campaigns