Farslaşma

Also known as Persianisation, Persification, Perzification, Persianate, persianized, persianised, persified, persification

Persianization () or Persification (; ), is a sociological process of cultural change in which a non-Persian society becomes "Persianate", meaning it either directly adopts or becomes strongly influenced by the Persian language, culture, literature, art, music, and identity as well as other socio-cultural factors. It is a specific form of cultural assimilation that often includes a language shift. The term applies not only to cultures, but also to individuals, as they acclimate to Persian culture and become "Persianized" or "Persified".