Photoplay

Photoplay was one of the first American film fan magazines, its title another word for screenplay. It was founded in Chicago in 1911. Under early editors Julian Johnson and James R. Quirk, in style and reach it became a pacesetter for fan magazines. In 1921, Photoplay established what is considered the first significant annual movie award. For most of its run, it was published by Macfadden Publications. The magazine ceased publication in 1980.

==History== Photoplay began as a short fiction magazine concerned mostly with the plots and characters of films at the time and was used as a promotional tool for those films. In 1915, Julian Johnson and James R. Quirk became the editors (though Quirk had been vice president of the magazine since its inception), and together they created a format which would set a precedent for almost all celebrity magazines that followed. By 1918 the circulation exceeded 200,000, with the popularity of the magazine fueled by the public's increasing interest in the private lives of celebrities.