Playlife
Sign in to savethumb|right|Playlife branding on the 1999 Benetton B199 Playlife (stylised in reverse mirrored words) was a fashion company based in Treviso, Italy. It was a wholly owned subsidiary of the Benetton Group.
Key facts
- Company.name
- Playlife
- Company.logo
- File:Playlife_Logo.svg
- Company.logo_caption
- Playlife logo
- Company.industry
- Fashion
- Company.key_people
- Alessandro Benetton (CEO) Giovanni Peracin (Business Director)
- Company.owner
- Benetton Family
- Company.parent
- Benetton Group
- Company.predecessor
- Benetton Sportsystem
- Company.hq_location_city
- Treviso
- Company.hq_location_country
- Italy
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thumb|right|Playlife branding on the 1999 Benetton B199 Playlife (stylised in reverse mirrored words) was a fashion company based in Treviso, Italy. It was a wholly owned subsidiary of the Benetton Group.
==History== In July 1997, Benetton Group acquired a 57% stake in Benetton Sportsystem from Edizione Holdings for 318bn lire. At this time, it was rebranded to Playlife to represent sports equipment, goods and fashion for the company with brands such as Prince, Rollerblade and Kästle. In mid 1998, Benetton predicted around 40 Playlife specific stores would open in Europe. By 1999, the entire former Benetton Sportsystem brand was consolidated into the group under Playlife.