
augmented reality mobile game based on the Pokémon franchise
Pokémon Go is a mobile game that uses augmented reality technology to let players catch virtual Pokémon creatures in real-world locations through their phone camera. The game became a cultural phenomenon when it launched in 2016, encouraging millions of people to explore their neighborhoods and get outdoors while playing.
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Pokémon Go (stylized as Pokémon GO) is a 2016 augmented reality (AR) mobile game developed and published by Niantic, in partnership with Nintendo and The Pokémon Company, for iOS and Android devices. The game uses GPS to locate, capture, train, and battle Pokémon. It is free-to-play, featuring a freemium model that includes local advertising and offers in-app purchases for additional in-game items. Pokémon Go launched with approximately 150 Pokémon species, with new species regularly introduced.
Upon its release, Pokémon Go received "mixed" or "average" reviews; critics found the experience enjoyable, but noted several technical issues. Despite this, it became one of the most popular and profitable mobile apps of 2016, amassing over 500 million downloads worldwide. The game is credited with popularizing location-based and AR technology, encouraging physical activity and social interaction. However, it has also faced criticism for causing accidents and public disturbances. Some governments raised security concerns and imposed regulations on its use. As of May 2018, Pokémon Go had over 147 million monthly active users and had been downloaded more than 1 billion times worldwide by early 2019. By 2020, the game had generated over 6 billion dollars in revenue. It is considered among the best mobile games of all time.
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