PostTrak

PostTrak is a U.S.-based service that surveys film audiences for film studios.

== History == The service conducts surveys in the top 20 markets in the U.S. and Canada with the use of polling cards and electronic kiosks. A PostTrak report for a film aggregates the demographic make-up, opinions about the film, impression of the film's marketing, when tickets were purchased, and plans to buy or rent the film on home media.