推拉策略
Sign in to savebusiness strategy analyzing whether control information flow follows the flow of goods (push) or flows in the opposite direction (pull)
Wikidata facts
- Subclass of
- strategic management
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- CONWIP English.png
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- facet of
- supply chain management
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via Wikidata · CC0
Article · 中文
推拉策略是商家在銷售領域的兩種策略，它分為推进战略和回缩战略。推进战略是指生產商給予銷售商更多的利潤，生產商認為此舉會讓銷售商有動力銷售更多的商品。回缩战略是指生產商投入大量廣告讓消費者產生消費慾望，生產商認為這樣的話零售商也會有意願销售产品。
Abstract from DBpedia / Wikipedia · CC BY-SA