Rapala
Sign in to saveRapala ( ) is a fishing product manufacturing company based in Finland. It was founded in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives, for a protective outer coating. His first fishing lure was created and designed for the purpose of catching pike. The floating minnow lure later, once the Rapala company was created, went on to become the first Rapala lure.
Key facts
- Company.name
- Rapala VMC Corporation
- Company.type
- Public
- Company.industry
- Fishing
- Company.founded
- in Finland
- Company.founder
- Lauri Rapala
- Company.hq_location_city
- Helsinki
- Company.hq_location_country
- Finland
- Company.area_served
- Worldwide
- Company.key_people
- Lars Ollberg (CEO)Emmanuel Viellard (chairman)
- Company.products
- Fishing lures, tools, knives, clothing, accessories
- Company.num_employees
- Approximately 1,700
- Company.num_employees_year
- 2021
- Company.subsid
- Sufix, Storm, Peltonen, Marttiini, among others
via Wikipedia infobox
Article
13 sectionsContents
- Product lines
- Company history
- 1930–1950s: A family business
- 1950–1960: International growth
- 1970–2000: Changes and diversification
- Present day and future
- Sustainability
- Popular lures
- Acquisitions
- Product recalls
- References
- Literature
- External links
Rapala ( ) is a fishing product manufacturing company based in Finland. It was founded in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives, for a protective outer coating. His first fishing lure was created and designed for the purpose of catching pike. The floating minnow lure later, once the Rapala company was created, went on to become the first Rapala lure.
The company produces a similar lure today. The construction of the lure is similar to how they were originally built, with the exception that the core is made from balsa wood instead of cork, and the outer coating is now paint and lacquer. The original floating minnow, now called the No. 9 floater, is the company's most popular lure.