Rapala
Also known as Flash, Rapala VMC Oyj
Rapala ( ) is a fishing product manufacturing company based in Finland. It was founded in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives, for a protective outer coating. His first fishing lure was created and designed for the purpose of catching pike. The floating minnow lure later, once the Rapala company was created, went on to become the first Rapala lure.
Key facts
- Company.name
- Rapala VMC Corporation
- Company.type
- Public
- Company.industry
- Fishing
- Company.founded
- in Finland
- Company.founder
- Lauri Rapala
- Company.hq_location_city
- Helsinki
- Company.hq_location_country
- Finland
- Company.area_served
- Worldwide
- Company.key_people
- Lars Ollberg (CEO)Emmanuel Viellard (chairman)
- Company.products
- Fishing lures, tools, knives, clothing, accessories
- Company.num_employees
- Approximately 1,700
- Company.num_employees_year
- 2021
~7 min read
Article
13 sectionsContents
- Product lines
- Company history
- 1930–1950s: A family business
- 1950–1960: International growth
- 1970–2000: Changes and diversification
- Present day and future
- Sustainability
- Popular lures
- Acquisitions
- Product recalls
- References
- Literature
- External links
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