- Company type
- Private
- Industry
- Conglomerate
- Founded
- 1984 ; 42 years ago ( 1984 )
- Founders
- Dietrich Mateschitz Chaleo Yoovidhya
- Headquarters
- Am Brunnen 1, 5330 Fuschl am See, Salzburg, Austria
- Area served
- Worldwide
- Key people
- Franz Watzlawick ( CEO Beverage Business) Alexander Kirchmayr ( CFO ) Oliver Mintzlaff (CEO Corporate Projects and New Investments)
- Products
- Energy drink Clothing Music
- Brands
- Red Bull AlphaTauri
- Services
- Sports Motorsports Publishing
- Revenue
- €12.196 billion (FY 2025)
- Operating income
- €1.3 billion (2018)
