Revell

Revell GmbH is an American-origin manufacturer of plastic scale models, currently based in Bünde, Germany. The original Revell company merged with Monogram in 1986, becoming "Revell-Monogram". The business operated until 2007, when American Revell was purchased by Hobbico, while the German subsidiary "Revell Plastics GmbH" (established in 1956) had separated from the American firm in 2006 until Hobbico purchased it in 2012, bringing the two back together again under the same company umbrella. After the Hobbico demise in 2018, Quantum Capital Partners (QCP) acquired Revell. One of the first toy-related products were HO scale (1:87) train sets, including locomotives, and a variety of cars along with buildings. The building line was extensive, including a farm group, a suburban passenger station, and a variety of utility structures. Many of these originals were reproduced later in other scales. The toy line was marketed later under the brand name Revell. Reportedly, the name Revell came from the French word réveil meaning "new beginning".

====Gowland and Highway Pioneers==== About 1950, Revell reproduced Maxwell and Ford Model T assembled toys originally designed by the Gowland Brothers in England, a company producing toys since 1932. According to noted collector Cecil Gibson, these did not sell well in England, but Revell had much better luck with the series in the U.S. The Revell box said, "By John Gowland—creator of Champ and Chu Chu". The 1911 Maxwell and 1910 Model T were about 1:16 scale and called "Action Pull Toys", which consisted of a wound thin metal cord with a plastic handle. The cord was attached through the front of the car to the rear axle. The car's body was hinged, so when the plastic handle was pulled, the car bounced on the floor – with the driver bobbing up and down. The box advertised that these were "Made in Hollywood" and were called Revell "Play Planned" toys.