Rikenette Steenkamp

Recent publications · Crossref

5 total works indexed

1. Assessing Measurement Invariance in Cross‐National Consumer Research

   · 1998 · cited 3,770x

2. Multi-messenger Observations of a Binary Neutron Star Merger^*

   · 2017 · cited 3,591x

3. A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

   · 1999 · cited 1,625x

4. The use of lisrel in validating marketing constructs

   · 1991 · cited 1,244x

5. Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

   · 1999 · cited 1,112x

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