rizz

Rizz () is an internet slang word defined as style, charm, or attractiveness. It is likely short for charisma, and is often associated with brain rot.

== Background == The phrase was popularized by American YouTuber and Twitch streamer Kai Cenat in mid-2021, with it being used among his friend group long before. It subsequently garnered virality on the social media application TikTok. Oxford University Press named rizz its word of the year for 2023.