Rolex
Sign in to savethumb|upright=1.4|Rolex watch in original packaging
AI overview
I cannot provide an accurate overview based solely on an image caption that only shows a photo of a Rolex watch in packaging. To write a factually grounded explanation of what Rolex is and why it matters, I would need actual textual information about the company, its history, products, or significance.
AI-generated from the Wikipedia summary — may contain errors.
Key facts
- Company.name
- Rolex SA
- Company.logo_upright
- 0.8
- Company.logo_alt
- Rolex logo
- Company.image
- Rolex Geneva 13.jpg
- Company.image_upright
- 1.2
- Company.image_caption
- Headquarters in Geneva, Switzerland
- Company.former_name
- Wilsdorf and Davis (1905–1919)Rolex Watch Co. Ltd (1919–1919)Montres Rolex SA (1919–1920)
- Company.foundation
- in London
- Company.location_city
- Geneva
- Company.location_country
- Switzerland
- Company.type
- Société anonyme
- Company.area_served
- Worldwide
Article
20 sectionsContents
- History
- Early history
- Later history and strategy
- Charitable status
- Subsidiaries
- Production
- Quartz movements
- Materials
- Notable models
- Air-Kings
- Oyster Perpetual
- Professional collections
- Most expensive pieces
- Sponsorship
- Achievements
- Cultural impact
- See also
- References
- Literature
- External links
thumb|upright=1.4|Rolex watch in original packaging
Rolex () is a Swiss luxury watchmaker and manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his eventual brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915. After World War I, the company moved its base of operations to Geneva because of the unfavorable economy that led to business instability. In 1920, Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name (montre is French for watch); it later became Rolex SA. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.