Rowntree's
Sign in to saveNestlé UK Ltd. ( ), trading as '''Rowntree's''' ( ), is a British confectionery brand and a former business based in York, England. Rowntree developed the Kit Kat (introduced in 1935), Aero (introduced in 1935), Fruit Pastilles (introduced in 1881), Smarties (introduced in 1937) brands, and acquired the Rolo and Quality Street brands when it merged with Mackintosh's in 1969 to form Rowntree Mackintosh Confectionery. Rowntree's also launched After Eight thin mint chocolates in 1962. The Yorkie and Lion bars were introduced in 1976. Rowntree's also pioneered the festive selection box (a gift con
Key facts
- Company.name
- Nestlé UK Ltd.
- Company.trade_name
- Rowntree's
- Company.logo
- Rowntree's logo.png
- Company.type
- Public <!--
- Company.fate
- Acquired by Nestlé in 1988 -->
- Company.founder
- Henry Isaac Rowntree
- Company.location
- York, England
- Company.industry
- Confectionery
- Company.parent
- Nestlé
- Company.key_people
- Joseph Rowntree
- Company.products
- Sweets
via Wikipedia infobox
Article
10 sectionsContents
- History
- Victorian era
- 1900 to 1945
- 1945 to 1988
- Takeover by Nestlé
- Current branded products
- Advertising
- References
- Further reading
- External links
Nestlé UK Ltd. ( ), trading as '''Rowntree's''' ( ), is a British confectionery brand and a former business based in York, England. Rowntree developed the Kit Kat (introduced in 1935), Aero (introduced in 1935), Fruit Pastilles (introduced in 1881), Smarties (introduced in 1937) brands, and acquired the Rolo and Quality Street brands when it merged with Mackintosh's in 1969 to form Rowntree Mackintosh Confectionery. Rowntree's also launched After Eight thin mint chocolates in 1962. The Yorkie and Lion bars were introduced in 1976. Rowntree's also pioneered the festive selection box (a gift consisting of assorted bars and sweets) which in the UK have been a staple gift at Christmas for over a century.
Founded in 1862, the company developed strong associations with Quaker philanthropy. Throughout much of the 19th and 20th centuries, it was one of the big three confectionery manufacturers in the United Kingdom, alongside Cadbury and Fry, both also founded by Quakers.