Santa Barbara

Santa Barbara (Spanish: Santa Bárbara, meaning 'Saint Barbara') is a coastal city in Santa Barbara County, California, of which it is also the county seat. Situated on a south-facing section of coastline, the longest such section on the West Coast of the United States excepting Alaska, the city lies between the steeply rising Santa Ynez Mountains and the Pacific Ocean. Santa Barbara's climate is often described as Mediterranean, and the city has been dubbed "The American Riviera". As of the 2020 census, Santa Barbara had a population of 88,665.

In addition to being a popular tourist and resort destination, the city has a diverse economy that includes a large service sector, education, technology, health care, finance, agriculture, manufacturing, and local government. In 2004, the service sector accounted for 35% of local employment. In 2024, the biggest employer in Santa Barbara County was government, followed by private education and healthcare, then leisure and hospitality. Together, these accounted for 50.5% of all employment.