Smarties

Smarties Candy Company is a sweet family business. On January 10, 1949, Edward Dee brought his family from England to New Jersey. Equipped with only two machines in a rented facility, he succeeded in founding Ce De Candy, Inc., makers of Smarties®, America’s favorite candy wafer roll. The company is now led by the founder’s grand daughters, Co-Presidents Sarah Dee, Jessica Dee Sawyer and Liz Dee. October 2, 2022, Edward Dee’s birthday, marks the first National Smarties Day, a day to celebrate the sweet legacy of an iconic candy and its founder’s vision to inspire life-long learning. Utilize the day to savor the day. Just as each Smarties roll is a random assortment of flavors, making for a unique experience every time, there’s an endless number of ways to celebrate NationalSmartiesDay! When in doubt, sit down and eat a roll.. Or maybe two… the best choice might be to grab a whole bag and maybe some Smarties Mega Lollies while you’re at it! Smarties® are made 24 hours a day in two candy factories located in Union, New Jersey and Newmarket, Ontario. The company produces billions of Smarties® rolls each year. You can find Smarties® and other Smarties Candy Company products in grocery stores, dollar stores, convenience stores, pharmacies, mass merchandisers, wholesale clubs, specialty shops, and local corner stores as well as our online store .