File:Snickers_2025.svg · Wikimedia Commons · See Wikimedia Commons
Snickers
Also known as Marathon
Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.
Key facts
- Brand.logo
- Snickers 2025.svg
- Brand.logo_caption
- Logo used since 2026
- Brand.name
- Snickers
- Brand.image
- 240px
- Brand.type
- Confectionery
- Brand.currentowner
- Mars Inc.
- Brand.origin
- United States
- Brand.introduced
- 1930;
- Brand.markets
- Worldwide
- Brand.tagline
- Maybe You Just Need a Snickers. ''You're Not You When You're Hungry.''
- Nutritional value.name
- Snickers
- Nutritional value.image_size
- 240px
- Nutritional value.serving_size
~19 min read
Article
28 sectionsContents
- History
- Contents
- Ingredients
- Caloric value
- Bar weight
- Products containing Snickers
- Advertising
- "It's so satisfying"
- 1984 Olympics
- Not Going Anywhere For a While?
- Snickers Feast
- Super Bowl XLI commercial
- Mr. T
- NASCAR
- FIFA World Cup and UEFA Euro sponsorship
- You're Not You When You're Hungry
- Nitro sponsorship
- Maybe You Just Need A Snickers
- WrestleMania
- Six Flags Fright Fest
- Controversy
- King-Size phaseout
- Australian recall
- Accusations of homophobia
- Snickers products
- See also
- References
- External links
Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.
Snickers was introduced by Mars in 1930 and named after the Mars family's favorite horse. Snickers has expanded its product line to include variations such as mini, dark chocolate, white chocolate, ice cream bars, and several nut, flavor, and protein-enhanced versions. Ingredients have evolved from its original formulation to adapt to changing consumer preferences and nutritional guidelines. Despite fluctuations in bar size and controversies around health and advertising, Snickers remains a prominent snack worldwide, sponsoring significant sporting events and introducing notable marketing campaigns.
