Swatch
Sign in to saveSwatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of the Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship producing mostly mechanical watches.
Key facts
- Company.name
- Swatch Ltd.
- Company.logo
- Swatch Logo RGB.svg
- Company.logo_upright
- 0.8
- Company.image
- Swatch-Bienne-4.jpg
- Company.image_caption
- Swatch's headquarters in Biel/Bienne, Switzerland
- Company.type
- Subsidiary
- Company.location_city
- Biel/Bienne
- Company.location_country
- Switzerland
- Company.key_people
- Nick Hayek Jr. (chairman, president)
- Company.industry
- Watchmaking
- Company.products
- Wristwatches
- Company.subsid
- Flik Flak
- Company.parent
- The Swatch Group
via Wikipedia infobox
Article
17 sectionsContents
- History
- Product lines
- Swatch Originals
- Swatch Irony
- Swatch Skin
- Bijoux
- Digital Touch
- Bellamy and Pay
- Sistem51
- Swatch x You
- Bioreloaded
- Swatch x Omega
- Pride collection
- See also
- References
- Bibliography
- External links
Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of the Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship producing mostly mechanical watches.
The name Swatch is a contraction of "second watch", its concept of "low-cost, high-tech, artistic and emotional" watches marketed as casual, disposable accessories.