Taboola

Taboola is a public advertising company headquartered in New York City. The CEO of Taboola is Adam Singolda, who founded the company in 2007. It provides advertisements such as "Around the Web" and "Recommended for You" boxes at the bottom of many online news articles. These sponsored links on publishers' websites send readers to the websites of advertisers and other partners. These online thumbnail grid ads are also known as chumbox ads. ==History== Taboola was founded in 2007 by Adam Singolda. The company was founded in Israel and initially developed a recommendation engine for video content. The company headquarters were later moved to New York City. Taboola raised $1.5 million in funding in November 2007. The company subsequently raised $4.5 million in November 2008 and $9 million in August 2011. Additionally, Taboola raised $15 million in February 2013. By 2019, Taboola provided 450 billion recommendations per month, due to adoption by major news websites, like The Weather Company.

In 2014, Taboola acquired a California-based programmatic advertising company called Perfect Market. In February 2015, Taboola raised $117 million in a Series E funding round. In May of that year, Taboola announced additional funding from Baidu for an undisclosed amount. In July 2016, Taboola acquired Convert Media, a recommendation engine for video content, for an undisclosed amount. In January 2017, Taboola acquired a website personalization firm called Commerce Sciences, for an undisclosed sum. Commerce Sciences' technology may re-work a website's layout, based on whether a user is more likely to click on a banner ad, newsletter, or video.