File:TAG_Heuer_Logo.svg · Wikimedia Commons · See Wikimedia Commons
Key facts
- Company type
- Subsidiary
- Industry
- Watchmaking
- Founded
- 1860 ; 166 years ago ( 1860 ) (as Uhrenmanufaktur Heuer AG), Saint-Imier , Switzerland
- Founder
- Edouard Heuer
- Headquarters
- La Chaux-de-Fonds , Switzerland
- Area served
- Worldwide
- Key people
- Béatrice Goasglas ( CEO )
- Products
- Watches and accessories
- Parent
- LVMH
- Website
- tagheuer .com
via Wikipedia infobox
~21 min read
Encyclopedic overview
TAG Heuer S.A., founded Heuer AG (/ˌtæɡ ˈhɔɪ.ər/ TAG HOY-ər) is a Swiss luxury watchmaker. Heuer was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, Techniques d'Avant Garde (TAG) purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname. Although best known for its chronographs, it has also manufactured stopwatches.
History
Excerpted from Wikipedia’s “TAG Heuer” article, available under the CC BY-SA 4.0 licence.