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telemarketing
EntityQ268733· pop 34· linked from 514 articles

telemarketing

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Also known as inside sales, telesales

thumb|Telemarketing Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.

~19 min read

Encyclopedic overview

22 sections
Contents
  • Categories
  • Subcategories
  • Service Styles
  • Procedure
  • Negative perceptions and criticism
  • Robotic telemarketing and ringless voicemail
  • Regulations
  • United States
  • Canada
  • Australia
  • England/UK
  • Restrictions
  • Finland
  • France
  • History
  • Telephonists
  • Women in telemarketing
  • Technology
  • See also
  • References
  • Further reading
  • External links

thumb|Telemarketing Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.

Telemarketing refers to the practice of contacting, qualifying, and soliciting prospective customers through telecommunications technologies, including telephone, fax, and internet communications. It does not encompass direct mail marketing.

Excerpted from Wikipedia’s “telemarketing” article, available under the CC BY-SA 4.0 licence.

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