Temu

Temu is an online marketplace operated by e-commerce company PDD Holdings, which is owned by Colin Huang. It offers heavily discounted consumer goods, mostly shipped to consumers directly from China. By April 2025, the platform had expanded its operations to more than 90 markets.

Temu's rapid growth has been accompanied by significant controversy. A 2023 report by the U.S. House Select Committee on Strategic Competition found an "extremely high risk" of forced labor in the company's supply chains and accused it of exploiting the U.S. de minimis trade loophole to evade customs enforcement. The platform has faced multiple class action lawsuits over data privacy practices, investigations by South Korean and European regulators over toxic substances in products and breaches of the Digital Services Act, and criticism from consumer groups over product quality and safety. In the UK, the Advertising Standards Authority banned several Temu ads for sexualizing a child and objectifying women. The company has also been involved in an ongoing legal dispute with rival Shein over copyright infringement and antitrust allegations, with a UK trial expected in late 2026.