
When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting millions of dollars of his own money on the line. In each episode, Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
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El socio (en inglés The Profit) es un reality show transmitido por The History Channel. En cada episodio Marcus Lemonis ofrece su ayuda a pequeñas empresas que necesitan de capital a cambio de una participación en la empresa. En Estados Unidos la serie se estrenó el 30 de julio de 2013, la segunda temporada el 25 de febrero de 2014 y el 12 de mayo de 2015 la tercera temporada a través de la cadena CNBC. En Latinoamérica, The History Channel la estrenó el 5 de mayo de 2015.
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