Toys "R" Us

Toys "R" Us in Macy's Philadelphia flagship, February 4, 2024 Toys "R" Us is an American toy, clothing, and baby product retailer that was founded in April 1948 by Charles Lazarus in Washington, D.C. The retailer initially began as Children's Supermart, selling furniture until it refocused itself as Toys "R" Us in June 1957. By the end of the 1970s, Toys "R" Us had opened locations across the United States, followed by another major growth in the 1980s to become one of the U.S.'s leading toy retailers. In the mid-1980s, it expanded internationally and established Canadian and British divisions. In September 2017, Toys "R" Us filed for bankruptcy protection in the U.S. and Canada. In June 2018, Toys "R" Us closed its remaining 200 stores after entering bankruptcy; however, certain international divisions outside of the United States continued.

In January 2019, the global (excluding Canada) Toys "R" Us intellectual property was transferred to Tru Kids, Inc. In August 2021, Tru Kids announced that Toys "R" Us would be opening over 400 stores within Macy's starting in 2022. A few new standalone stores would open, starting late in 2021. The flagship store is located in New Jersey at the American Dream shopping and entertainment complex. A second flagship store was opened inside the Mall of America in Bloomington, Minnesota, in November 2023.