Transformers

Transformers is a 2007 American science fiction action film based on Hasbro's toy line of the same name. Directed by Michael Bay from a screenplay by Roberto Orci and Alex Kurtzman, it is the first installment of the Transformers film series. The film stars Shia LaBeouf as Sam Witwicky, a teenager who gets caught up in a war between the heroic Autobots and the evil Decepticons, two factions of shape-shifting alien robots. The Autobots and Decepticons both seek a powerful artifact called the AllSpark, to win the war that has devastated their home planet of Cybertron. Tyrese Gibson, Josh Duhamel, Anthony Anderson, Megan Fox, Rachael Taylor, John Turturro, and Jon Voight also star, while Peter Cullen and Hugo Weaving voice Optimus Prime and Megatron, respectively.

Don Murphy was initially interested in developing a G.I. Joe film, but then decided to develop a Transformers film after the United States went to war against Iraq in 2003. Murphy and Tom DeSanto developed the project in 2003, and DeSanto wrote a treatment. Steven Spielberg came on board as executive producer the following year, hiring Orci and Kurtzman to write the screenplay. The U.S. Armed Forces and General Motors loaned vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes. Hasbro's promotional campaign for the film included deals with various companies; advertising included a viral marketing campaign, coordinated releases of prequel comic books, toys, and books, as well as product placement deals with companies such as General Motors, Burger King, and eBay.