Ultimate Fighting Championship

The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by TKO Group Holdings, itself a majority owned subsidiary of Endeavor Group Holdings. The largest MMA promotion in the world, the UFC has over 578 fighters contracted that fight across 11 weight divisions (eight men's and three women's). The organization produces events worldwide and abides by the Unified Rules of Mixed Martial Arts. As of 2026, it had held over 750 events. Dana White has been its president since 2001 and CEO since 2023. Under White's stewardship, it has grown into a global multi-billion-dollar enterprise.

The UFC was founded by businessman Art Davie, martial artist Rorion Gracie, and film director John Milius, with the backing of Semaphore Entertainment Group (SEG) CEO Bob Meyrowitz, President David Isaacs, and Head of Programming Campbell McLaren. The first event was held in 1993 at McNichols Sports Arena in Denver, Colorado. The purpose of the UFC's early competitions was to identify the most effective martial art in a contest with minimal rules and no weight classes between competitors of different fighting disciplines. In subsequent events, more rigorous rules were created and fighters began adopting effective techniques from more than one discipline, which indirectly helped create a separate style of fighting known as present-day mixed martial arts.