WatchMojo is a Canadian company and website which produces and distributes internet videos. Based in Montreal, WatchMojo has over a hundred employees globally, some of whom are part-timers or freelancers. They create a very high volume of short videos with low production costs, particularly Top 10 listicles, which WatchMojo uploads to social media platforms such as YouTube, where its programming has been viewed over 100 billion minutes.
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WatchMojo is a Canadian company and website which produces and distributes internet videos. Based in Montreal, WatchMojo has over a hundred employees globally, some of whom are part-timers or freelancers. They create a very high volume of short videos with low production costs, particularly Top 10 listicles, which WatchMojo uploads to social media platforms such as YouTube, where its programming has been viewed over 100 billion minutes.
WatchMojo was founded in 2006 by CEO Ashkan Karbasfrooshan, Christine Voulieris, Raphael Daigneault, Kevin Havill and Derek Allen. Karbasfrooshan's former colleague Alex Lefebvre joined as CTO in 2008, and would go on to build WatchMojo's technology platform, MojoUnity. Its first six years were not financially successful. It made a variety of factual brand-friendly content and made money from commissions or licensing their videos to brands such as McDonald's and Coca-Cola. In 2012, Karbasfrooshan pivoted WatchMojo's focus to YouTube and Top 10 videos. They became popular on the platform, where they have over 30,000 videos and 25 million subscribers. At one point, they were the most-subscribed Canadian channel.
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